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Mobile Affiliates networks offer platforms for app owners to find affiliates to help them with their advertising strategy. This way, the apps can be monetized and gain mobile web traffic.
With the increasing number of mobile apps in the different app stores, it has become essential for app owners to have a mobile app marketing strategy that includes the affiliates. Marketers can take advantage of the traffic offered by different advertisers. This model is also positive for those marketers that don’t have enough experience or that need a very specific target and don’t have the tools to find it.
Mobile affiliates work under CPA (Cost per Action) so, for example, if the app is installed, the app owner has to pay the affiliate network. Some mobile affiliates can also use the Revenue Sharing model, they take a percentage of the revenue generated.