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Mobile advertising is a form of promotion for all the services and products developed for a mobile device, be it a smartphone, a tablet or a wearable. Mobile advertising is seen as a subcategory of mobile marketing.
Mobile advertising can appear in websites, apps or games and in anything with an internet connection. Mobile advertising marketing companies use the data from the users’ actions to provide the best ad for them like games, apps, ringtones, e-commerce sites, etc.
The different forms of mobile advertising are: ads, banners, messages, videos, and these types of advertisement can also be seen within mobile apps, embedded in mobile websites or in installed games. Mobile app installs were 30% of the mobile advertising revenue back in 2014. It is expected to reach a $6,8 billion revenue by 2019.
Mobile ads have proved to be successful and useful since they outnumber TVs by 3 to 1. Mobile advertising model can be by Cost Per Install (CPI) and most of these ads can be removed by purchasing a premium version of the app, for example.
Within the mobile advertising world we can find different companies specialized in DSP, Ad networks or social advertising.
MobileFirms is the right place to find mobile app marketing companies worldwide. From advertising and testing to analytics, the best firms are listed in our directory. Boost your mobile app on app stores with the marketing services you will find in MobileFirms.