Trapica is a mobile advertising company with proprietary software with three different cutting-edge tools.
The first one is Trapica's AI targeting, which, after gathering enough data, autonomously optimizes campaigns according to the top performing audiences it detects.
Trapica's AI also covers ad creation, A/B testing and bidding optimization, adapting to the results shown.
Last but not least, Trapica's reporting and analytics tool allows the advertiser to get global insights on the campaigns and act on them.
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