Appodeal was founded in 2011 as an ad network mediation for Alfa Production, a mobile app development company. After some trials, they realized it had become a powerful tool, increasing the monetization of their apps by 270% approximately
Appodeal then turned to the developer world to offer this tool to other development companies, with the publisher as focal point of the service. In Appodeal, ad networks have to compete in real time for every ad impression, increasing the final bid and therefore the publishers monetization results.
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