Appboy is a mobile marketing SaaS for brands looking to engage with their mobile users. The Appboy process has three steps. The first step is analyzing and profiling your audience and traffic to get to know your customers as much as possible gathering and processing data through third party APIs. Once each consumer has been profiled individually, AppBoy helps brands deliver a customized message via push notifications, emailing, in-app and browser instant messaging, news cards or webhooks, from an intuitive and easy to configure admin panel, with segmentation, and content creation tools are available.
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