AppAgent - Mobile App Marketing Company Profile


Mobile Marketing Experts for Hire



6-20 employees

AppAgent company description

AppAgent is a mobile marketing team jam-packed with experts available for hire. We help developers grow the user base and revenues with the hands-on support by a team of marketing managers, data analysts, designers and acquisition managers. Therefore, AppAgent provides a holistic approach to the mobile business and a strong personal involvement.

AppAgent takes care of:
- mobile marketing strategy (for soft-launch, global launch or growth)
- data analytics (custom product and marketing analytics)
- creative services (store listing design, advertising creatives)
- user acquisition (paid, ASO, cross-promo, featuring)

Game clients: Wooga, CI Games, MindArk, Geewa, About Fun, Pixonic, Gold Town Games...
App clients:, Malwarebytes, BNP Paribas, GoodBaby, BudgetBakers...


Client Focus

HQ Na Václavce 22 15000 Prague Czech Republic +420739632848

AppAgent company reviews

212% mobile growth in 2017 is a flight search engine and the fastest growing tech-startup in CEE according to Deloitte Technology Fast 50. AppAgent works as a remote mobile marketing team overseeing the strategy, data analytics, App Store Optimization and paid user acquisition in 15+ territories including ad creatives production. "AppAgent excels in connecting the dots. They crush walls between data, mobile marketing and creativity to solve your problem. Simply, they get the s*** done no matter what it takes." - Karel Soucek, Head of Mobile To increase organic traffic, we've invested into 30 experiments on App Store and Play Store to improve the conversion rate. Our keyword optimization efforts resulted in a ranking in the top 10 in the US for "flight tickets", "flight booking" or "flight finder". We've also increased traffic from non-US countries by localizing both the storefront and keywords. In the area of paid campaigns, we're continuously running ads in 15+ markets showing the highest ROI. AppAgent is also responsible for the ad creatives production which results in a high CTR of ads. An important project was a cross-platform LTV calculation which allowed us to predict the effectivity of campaigns no matter where the final purchase happens.

A successful exit to mobile carrier O2 after only 12 months of cooperation

A startup of 3 reached AppAgent after a split with a digital agency struggling with a lack of knowledge on mobile. AppAgent quickly implemented mobile attribution and changed the CPI model to Cost Per Engaged users as the business model of the newsreader Tapito relies on advertisements. With a further focus on conversion optimization, new ad creatives and product onboarding improvement, the marketing spend became effective within a few weeks. Later, AppAgent built custom data architecture providing a detailed look at users behavior. A year after our cooperation started, Tapito successfully exited the app to a telco giant O2. "Professionals from AppAgent helped our news app Tapito with ASO, setting up the communication concept and post install measurements. This has effectively replaced the internal marketing department and minimalized the costs of acquiring new users." - Tomas Malir, Founder and ex-CEO of Tapito




Overall rating5

On budget


Date addOct 01, 2016

Acquiring 100 000+ new players monthly and expanding globally

A Swedish start-up called Gold Town Games approached us 3 months before the planned soft-launch. We outlined the soft-launch strategy after an on-site two day workshop with management and helped the team improve the game called World Hockey Manager with an ex-EA Mobile producer of Madden NFL. After almost half a year in a soft-launch, we gradually pushed the game from Finland, Sweden and Czech Republic to other markets. Supported with ongoing App Store Optimization, we soon reached profitable campaigns and increased in a number of markets as well as UA channels. Today, AppAgent builds a predictive ROI reporting with financial forecasting to further support the client's management with information to grow the game and their business in the App Store and Play Store. ”For Gold Town Games, it has been fantastic to work with AppAgent. They have provided us with top of the line knowledge and insights during our phase of building World Hockey Manager. AppAgent is always well prepared, structured and up front in a way that builds confidence, challenges us and makes us move forward.” - Pär Hultgren, CEO at Gold Town Games

Flexible and easily scalable analytics providing answers to 200+ questions

Inscape, a New York based start-up, asked AppAgent to relaunch the new version of its app in the fall of 2017. Part of the full-scope marketing support was a building custom analytics using a Google technology stack - Firebase as a data collector, a BigQuery database and a Data Studio for dashboards. AppAgent created the data architecture while closely cooperating with the development team to integrate analytic events and preparing a large set of data visualizations for a product manager, investors and an acquisition manager.

AppAgent company clients
BNP Paribas