Top mobile app marketing companies interview: Appness
Jane Artemova is the VP Global Sales of Appness. The mobile app marketing company was founded in 2016 by Mikhail Prytkov (Chief Operating Officer) and Alex Ilinski (Chief Technical Officer). It is located in Nicosia, Cyprus.
Jane Artemova is responsible for developing and implementing sales tactics driving the global strategy and direction for the crucial customer set. Jane evangelizes Facebook Advertising technologies and represents Appness at professional events around the world.
Jane has over 5 years’ experience in the advertising industry. Before joining Appness, she worked at Datalead company, where she headed up the sales department. Under her leadership, Datalead entered two new markets – the US and Western Europe and gained a leading position among performance marketing agencies in Eastern Europe.
Earlier in her career, Jane built the strategy for CPA direction at an affiliate network.
Let’s see what Jane Artemova has to say about Appness and the mobile app marketing world.
What does Appness do?
Appness is a Creative Marketplace for Facebook Advertising. We recognize the challenges that businesses face in implementing Facebook ad campaigns and maintaining a consistent creative strategy. To address this, we have developed a creative marketplace for Facebook advertising that provides marketers with access to the human cloud: freelance creative teams and media buying talent powered by the platform’s intelligent ad optimization algorithms.
Headquartered in Cyprus, Appness connects 100+ advertisers with 1000+ ad designers from all around the world and 30 in-house media buying professionals.
What clients have you worked for?
To name a few: R2Games, FunPlus, Webgames, eToro, Findo, KupiVip, Aliexpress, Joom, Akulaku, YouDo, Aviasales, and others.
If you had to choose one category, in what kind of app marketing strategies does your mobile app marketing company stand out from the rest?
The Appness unique techniques were designed to eliminate the major problem encountered by advertisers when working with creatives and support companies that lack expertise in traffic purchasing by streamlining and automating media buying on Facebook.
What are the basic KPIs every app marketer must keep in mind?
It is important to understand that every advertiser has specific KPIs that matter for their business. Therefore, each app needs a unique approach to user acquisition and simple mechanisms for measuring the performance of ad campaigns. However, there are basic indicators that should be constantly monitored: CTR, relevance score, conversion rate, ROI, etc.
What are the most common problems that app marketers face?
Here at Appness, we realize the value of the right creative strategy, as well as the problems caused by the lack of unique media. Advocating the idea of community-driven marketing, we decided to accumulate and empower ad designers and media buying talents on the basis of our platform. This is why we have created the Appness Human Cloud – a diverse lot of experts drown together to produce top-of-the-line creatives for our clients.
What advice would you give to app owners that want to promote their apps?
- Recognize the idea behind your product/service
- Learn your target audience
- Define your USP
- Invest in creative production
Go to MobileFirms Appness app marketing company profile to get more information about them.
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