The most popular app tracking tools

Everything you need to know about mobile app analytics

In the world of mobile app marketing, the term ‘analytics’ has become synonymous with efficient data tracking and calculated decision making. Simply put, mobile app analytics provide app owners with the ability to make informed decisions on their mobile marketing and product development by studying the specific behaviors and actions of individuals who visit their mobile app. Knowing where, when and why individuals decide to download and install an app can help app owners (even if they choose to delete it promptly thereafter), not only to refine their promotional strategies but also enhance the quality and design of the app itself.


This is why mobile app tracking has risen to prominence as quickly as it has. App businesses have rapidly chosen to embrace the ability to study customer interactions with their mobile app both prior and after downloading it. In fact, this information is helping app owners optimize their mobile ad spend and ensure that they don’t invest money in app marketing that doesn’t need to be spent.

However, entering the world of mobile app tracking for the first time may be somewhat intimidating for those who have no prior experience in the field. With this in mind, we have created this brief guide to help you better understand the best mobile app tracking practices and what you can do to take a powerful step forward in this arena.


For many customers, knowing what to expect from app tracking is an important first step towards determining how these products can best be used. With current industry standard software, mobile app tracking companies provide a real-time stream of data to app owners which highlights up-to-date data metrics on a seemingly endless array of parameters.

For example, app trackers can deliver information on the number of in-app purchases being made, the number of individuals who download your app through a specific sales funnel, and the number of individuals who sign up for an account on your mobile app (or provide contact information and similar identifying data) before and after using it.


By large, one of the most prominent and popular mobile app trackers being deployed today is owned by Google. The Google Analytics program offers a host of free tools to app owners which, in similar fashion to their web analytics, can be accessed at virtually any time on any device imaginable. These data parameters can be compared, collated and download in a wide array of formats, including the ever popular CSV file. Particularly for benchmark purposes and archival storage, these ‘hard copies’ of data can provide to be immensely important.

That being said, it should also be mentioned that Apple currently limits the amount of analytic data that can be captured in-app for those using iOS apps. This, obviously, represents a significant limitation when compared to Android app tools. However, in either scenario, app developers and app owners can still leverage the information they have at hand to ensure that the tactics they deploy are informed by the most suitable and current information available.


One of the most important data parameters that you should be collecting with your app tracking company is the frequency and overall sum total of app downloads and app installs. These figures carry with them a variety of implicit and explicit connotations related to the visibility and quality of your app as a whole.

One of the most popular app trackers available today being used for this purpose is Adjust. Adjust allows app owners the ability to register and track multiple products simultaneously, creating a macro-scale perspective on your comprehensive business activities. A tool such as this should be considered a fundamental and core element of your larger app tracking needs.

Although you may be tempted to delve into more granular data points, be sure that you first have gained an accurate assessment of how many people are downloading your app, when they are doing it, and where they are based.

No strategy can be effective without first understanding if your app is even being downloaded! Also, it will be virtually impossible for you to engage in any sophisticated A/B testing schemes if you don’t have a means to observe when or where successful testing happens (i.e. via a download).


Regardless of what particular data parameters you seek to track, it is essential that you make consistency a primary attribute of your plans. Once your app tracking parameter are in place you should plan on collecting and storing data from your trackers as often as possible.

This information should be stored to make it easily accessible and reviewable as often as may be needed with the help of a mobile app tracking company. Only through such methods can you ensure that you are creating an accurate linear timeline of your progress and the impact changes you have made.

Find more Mobile App Tracking companies in our directory.

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