Tag: mobile app tracking

The most popular app tracking tools

In the world of mobile app marketing, the term ‘analytics’ has become synonymous with efficient data tracking and calculated decision making. Simply put, mobile app analytics provide app owners with the ability to make informed decisions on their mobile marketing and product development by studying the specific behaviors and actions of individuals who visit their mobile app. Knowing where, when and why individuals decide to download and install an app can help app owners (even if they choose to delete it promptly thereafter), not only to refine their promotional strategies…

Continue reading…