Tag: mobile app tracking companies

The most popular app tracking tools

In the world of mobile app marketing, the term ‘analytics’ has become synonymous with efficient data tracking and calculated decision making. Simply put, mobile app analytics provide app owners with the ability to make informed decisions on their mobile marketing and product development by studying the specific behaviors and actions of individuals who visit their mobile app. Knowing where, when and why individuals decide to download and install an app can help app owners (even if they choose to delete it promptly thereafter), not only to refine their promotional strategies…

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Mobile app tracking companies to have your app marketing under control

The app industry is growing rapidly, making the competition amongst mobile app developing companies and app owners very fierce. In order to ensure that their app marketing is effective, companies make use of the analytics given to them by mobile app tracking companies. The benefit of the data that they acquire is made clear in the Aberdeen Group report. It revealed that companies that made use of such data experienced an 11.6% increase in their brands awareness, while those who didn’t saw a 12.9% decrease in it!   WHAT IS…

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