Tag: mobile app marketing

Top mobile app marketing companies interview: Appness

Top mobile app marketing companies interview: Appness

Jane Artemova is the VP Global Sales of Appness. The mobile app marketing company was founded in 2016 by Mikhail Prytkov (Chief Operating Officer) and Alex Ilinski (Chief Technical Officer). It is located in Nicosia, Cyprus.

Jane Artemova is responsible for developing and implementing sales tactics driving the global strategy and direction for the crucial customer set. Jane evangelizes Facebook Advertising technologies and represents Appness at professional events around the world.

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Top mobile app marketing companies interview: MobAir

Top mobile app marketing companies interview: MobAir

Ross Bogdanov is the Head of Products of MobAir. The mobile app marketing company was founded in 2014 and is located in Berlin, Germany. The app marketing firm has more than 50 app marketers.
Ross joined MobAir in 2015. Previously, he worked as an Affiliate Manager at ClickDealer, the global performance marketing agency. Ross was responsible for launching and management of multiple advertising campaigns, tracking the quality of traffic and overall performance. This experience gave him a solid understanding of how this app marketing ecosystem operates.

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5 things you need to understand about your app users

5 things you need to understand about your app users

Humans can be a pretty tough bunch to understand – and yet that’s precisely what it takes to make a mobile app a success. Understanding your users and what they want is a critical step towards delivering an experience that they’ll want to return to again and again. In the absence of any mind-reading powers, however, the study of psychology can offer some insights into how we think and why we do certain things. For the mobile sphere, these kinds of insights are invaluable in optimizing your interactions and shaping your strategy to increase ROI through improved engagement and retention.

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Top mobile app marketing companies interview: Swrve

Top mobile app marketing companies interview: Swrve

Tom Farrell is the VP Marketing of Swrve. The mobile app marketing company was founded in 2011 by Hugh Reynolds and Steve Collins. It is located in San Francisco, Dublin and London. The mobile app marketing company has 100 app marketers and IT professionals.

Tom has worked in a variety of marketing roles over the years. Prior to joining Swrve, he spent 6 years with the brand marketing team in Paddy Power, then Europe’s largest online gaming company by market capitalization – where Tom was involved in the launch of the mobile app and the growth of the mobile business. He has a sound understanding of what B2C companies need from a mobile solution – coupled with extensive experience in a variety of Dublin startups (and a few grown-ups like Microsoft).

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Top mobile app marketing companies interview: Molfar.io

Top mobile app marketing companies interview: Molfar.io

Ivan Fortuna is the Founder and CBDO of Molfar.io. The mobile app marketing company was founded in 2016 by Max Kuznetsov, Sergey Pirogov and himself. It is located in Ukraine. The mobile app marketing company has 12 app marketers and IT professionals.

Ivan has been searching for a right place for nearly 4 years. He didn’t feel good enough doing staff he didn’t believe in. For 3 years, he worked in Ruby Garage, InMotion Soft, 111 minutes and V-Get. Ivan was hoping to be targeted on providing value, even if something is for free. But the companies he worked on were not after the same goal, and this is why he started Molfar.io.

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Marketing events every app marketer should know about

Marketing events every app marketer should know about

In the world of digital marketing, it is absolutely essential for app marketers to stay on top of the latest trends, tactics and strategies. In an industry that moves at a blinding pace, remaining current as to the latest ‘industry standard’ is almost a full-time job. Fortunately, there are a wide variety of conventions, networking gatherings and expos happening around the world where the best and brightest minds in digital and app marketing come together to exchange ideas that will fuel innovation in this industry for years to come.

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Mobile app marketing: a brief guide to a powerful service

Mobile app marketing: a brief guide to a powerful service

Many mobile app developers justly deserve a solid round of applause and congratulations following the completion of a new mobile app. That being said, transitioning from creating an app to actively selling an app is a process which takes an equivalent amount of hard work and dedication. Given the immense overcrowding of the app marketplace today, app developers and app owners can no longer rely on innovation and technological sophistication alone to ‘sell’ their product.

A savvy marketing strategy has been the staple of many successful businesses for decades. Now, more than ever before, app owners are being forced to confront the challenges of mobile marketing in order to ensure that their hard work reaps its benefits. Fortunately, there are a growing number of services springing into existence designed to help those whose talents may be more in tune with computer code than social media. The mobile app marketing industry has blossomed in conjunction with the ever growing popularity of smartphone technology and the burgeoning app marketplace. Simply put, these mobile app marketing companies help their clients develop app marketing strategies, which typically involve a variety of different advertising tactics, including mobile advertising, mobile ad networks, mobile affiliates, SEO, mobile DSP, mobile social advertising, mobile app monetization, ASO, app reviews, app installs, mobile app promotion, mobile retargeting, app discovery, app press releases, user acquisition, and app analytics like testing or tracking.

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