Tag: appier

A look into the world of mobile marketing

The innovation and development of the mobile industry has had a huge impact affecting the way people live their daily lives and companies market their products. According to a survey conducted by Red Hat Mobile Marketing, companies have increased their investment in mobile app. This is a small niche in the marketing strategy that is adopted by mobile marketing companies. With the growing popularity of this industry, it’s important for brands to consider its potential and make an active effort to pursue its benefits.   What is mobile marketing? Mobile…

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Mobile DSP: the road to take for your app’s success

Automation is, in large part, seen as a positive thing when it comes to business. It means that processes have been studied, fat and over exertions have been trimmed, and that the system has been optimized. In many cases, it means the removal of human involvement, decision making and the delays or inconsistencies that occur because of them. However, business practices that involved the need for negotiation were immune to automation, because many felt the need for a human touch to such situations. But, as you are about to see,…

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