Get people to know your app with mobile app reviews

With new technological advancements taking place almost every day and accessibility to internet improving worldwide, the use of mobile applications has increased rapidly. As markets are becoming more competitive and consumer-centered these days, businesses and mobile app marketers all around the world are finding it necessary to learn more about their consumer preferences and how they change over time.   All this study helps mobile app marketers in determining which consumer product or service is preferred and what design and technical changes are required to increase sales. Similarly, mobile app…

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A strong mobile user acquisition base for your app

Every mobile app creator and owner aims to attract as many users for their mobile app as possible. But achieving that goal can be challenging. There are more than 1.5 million apps in the Google Play Store and the App Store. With so much competition on the app stores, it can be hard to get your app noticed by mobile users. To stand out, you need a solid marketing strategy to work with.   The ComScore Mobile App Report of 2016 states that the average smartphone user downloads two apps…

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Mobile app tracking companies to have your app marketing under control

The app industry is growing rapidly, making the competition amongst mobile app developing companies and app owners very fierce. In order to ensure that their app marketing is effective, companies make use of the analytics given to them by mobile app tracking companies. The benefit of the data that they acquire is made clear in the Aberdeen Group report. It revealed that companies that made use of such data experienced an 11.6% increase in their brands awareness, while those who didn’t saw a 12.9% decrease in it!   WHAT IS…

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A look into the world of mobile advertising companies

In 2016, eMarketer statistics detailed the growing use of mobile users across the world. It stated that 1/4 of the global population will be using mobile apps by 2019. Impigo Mobile gives further insight into this in their report which states that 1 in 5 people own a PC while the rest prefer to use mobile phones. This dramatic rise has promoted the increased use of mobile advertising as companies are being pushed to consider it as a way of promoting their business.

Mobile app promotion companies to bring your app to the top

Most of our lives are now encompassed by mobile apps, with 90% of all mobile usage time being in applications, and with the specialization in these mobile apps, there is virtually, an app, or rather a variety of applications, for everything, from getting directions to socializing, from finding a partner, to killing free time with countless means of entertainment. The large variety can make it hard for consumers to choose the mobile app they find is most suitable. However, for each category, there are some apps that stand out from…

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Mobile apps and press releases: us the information to gain visibility

Over the past few years, press releases have gained an immense amount of prominence as a way to effectively promote mobile apps. It is an official statement issued to media personnel in order to make them aware of an upcoming related event. This event could either be the launch of the app or an update regarding the status of the mobile app. Successfully securing media coverage is difficult due to the massive competition. Well written, properly formatted press releases are a way to ensure that the mobile app gets the…

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Use mobile app analytics companies help to have a successful app

Mobile apps are cropping up by the dozen every minute. According to the stats, 1,000 new apps are submitted daily on the Apple Store, and Google Play Store has over 2.8 million apps. That means there is a deluge of mobile apps out there and the users are only going to remember the app that hits them hard. Standing out in this big crowd can be difficult. It means you need to systematically plan for your app to be amazing. And while a great concept for a mobile app may…

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Test your app before it is published on the app stores

Open any app store these days and you will be met with a deluge of options. Google and Apple’s app stores alone houses approximately 5 million apps. This is a result of consumer’s voracious appetite for something new, something fun, something useful, something to distract or something to attract. The number of apps being downloaded by this generation of mobile users is staggering. The truth is that a lot of the time, the only thing holding back users from downloading all the mobile apps is the finite amount of storage…

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