As we grow increasingly closer to a mobile-first world, the number of businesses both large and small choosing to expand and augment their mobile presence has grown dramatically. This should come as no surprise. A growing number of studies are showing just how important it is to ensure that your mobile presence is up to snuff. For example, did you know that well over 50% of online shopping is now completed using a smartphone? In a world where online shopping is one of the most significant elements of the modern economy, business owners can no longer afford to cast aside mobile search engine optimization as a ‘luxury’ or ‘needless expense’. In fact, mobile search engine optimization could end up making the difference between success or failure for your business today!
That being said, some of you may be reading the introduction to this article and asking the question: “what is search engine optimization?” Simply put, search engine optimization can be thought of as the process which allows web developers to enhance the likelihood that an organic internet search (i.e. a search that is not influenced by paid advertising) leads to a click on a webpage and, in the best of scenarios, a successful customer conversion. Search engine optimization has long been considered an essential element of traditional desktop web design, but is now rapidly becoming an indispensable element of mobile-first platforms. Fortunately, many of the same tactics used in desktop search engine optimization can be adapted for mobile platforms.
This brief overview of mobile search engine optimization – or SEO for short – will allow you to boost your organic search traffic and capture the attention of a larger audience. Even if you decide to incorporate paid advertising as part of your web marketing strategy, mobile SEO should continue to be considered a vital and integral element of your modern marketing techniques. We wish you the best of luck with your SEO practices!
Technique #1: Mobile Friendly Designs
Major search engine provides such as Google have a number of tools at their disposal to help quickly evaluate the potential of a website to deliver an outstanding user experience for web browsers. Believe it or not, this particular factor is a significant influencer of general mobile search engine optimization. A mobile-friendly or responsive web design scheme is a critical element of any modern mobile SEO strategy, not only because these designs are infinitely more easy for web users to use when on their smartphones or tablets, but also due to the fact that Google will actively demote your website within the ranking system if a compatible design system is not detected.
Now matter how much you may enjoy your sophisticated, eye-catching desktop web layout, it is time to consider developing a mobile friendly web architecture as soon as possible to avoid any unfriendly surprises. Many business owners have suddenly found themselves the victim of a search engine ranking demotion, due solely to the fact that their website was considered to be non-mobile friendly. Don’t let this happen to you!
Pro Tip: Having a distinct, mobile-only URL which is automatically redirected to when a user visit your website on their mobile device can help ensure that Google doesn’t mistakenly penalize you for your layout choices.
Technique #2: Mobile Keywords
Just as keywords played a critical role on desktop or traditional search engine optimization, the wording choices you make on your mobile website can also influence your overall search engine optimization. That being said, be warned: the keywords used most often on a desktop site aren’t necessarily the same as those used on a mobile site! This is often due to the fact that mobile users spend significantly less time typing on their devices than do standard desktop audiences.
Because of this, you may find that the keywords most often used on mobile devices are shorter and more truncated. Does this mean you should adapt the text on your mobile website to ensure full optimization? Yes and no. While it certainly isn’t necessary to completely reword the text on your website for mobile seo, we do recommend incorporating specific keywords reflective of mobile search trends in order to ensure that you have some element of this SEO process covered. Remember that SEO doesn’t succeed or fail on one process alone. Taking the time to develop a broad ‘portfolio’ of SEO enhancement can yield very positive results over time!
Technique #3: Improving Load Time
The time it takes your website to load can significantly affect your mobile SEO. As could probably be imagined, Google and other search engines plan to reward mobile websites which efficiently manage data and assorted content and allow for rapid load times. If your website is running slow, you can expect your SEO to be affect accordingly!
As a general rule, allow yourself between one and three seconds for your website to load on your smartphone. If this doesn’t work, you may need to consider deleting memory intensive content on your platform in order to expedite page load and ensure that you don’t get penalized in your overall search engine ranking. This time constraint isn’t just about SEO, though. In fact, studies now show that – in the vast majority of scenarios – customers will leave a website if it doesn’t load in three seconds. As you can see, this ‘magic number’ is a golden rule that you must always abide by!
Two of the most important factors that are often overlooked in the process of search engine optimization are patience and diligence. Choosing to improve your organic search ranking is a slow process which could take months in order to yield the type of results you are looking for. Unfortunately, many individuals grow frustrated with the process of tweaking their website and simply resort to generic, paid advertising schemes which produce a frustratingly low ROI. Instead of abandoning your SEO strategies, give yourself four to six months of dedicated analysis and establishing concretely defined benchmarks you are hoping to achieve. When your designated period of time is over, evaluate to what extent you have achieved your goals. If your SEO strategies are working, then you’re definitely doing something right. If you haven’t reached your goals yet, don’t give up! Use A/B testing to experiment with other page layouts and text choices in order to see if you can enhance your search engine visibility. This type of experimentation will almost always produce beneficial results over time!
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