Category: Mobile User Acquisition

Mobile User Acquisition strategies

So you have taken the time to develop an innovative, exciting smartphone app that you are convinced deserves a shot at glory. The debugging is complete, the app is ready for distribution and you’ve finally taken the time to step away from your computer and ask what is arguably the most important question which will determine the success or failure of your mobile app: “How do I get my app in front of consumers?”

5 things you need to understand about your app users

Humans can be a pretty tough bunch to understand – and yet that’s precisely what it takes to make a mobile app a success. Understanding your users and what they want is a critical step towards delivering an experience that they’ll want to return to again and again. In the absence of any mind-reading powers, however, the study of psychology can offer some insights into how we think and why we do certain things. For the mobile sphere, these kinds of insights are invaluable in optimizing your interactions and shaping…

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A strong mobile user acquisition base for your app

Every mobile app creator and owner aims to attract as many users for their mobile app as possible. But achieving that goal can be challenging. There are more than 1.5 million apps in the Google Play Store and the App Store. With so much competition on the app stores, it can be hard to get your app noticed by mobile users. To stand out, you need a solid marketing strategy to work with.   The ComScore Mobile App Report of 2016 states that the average smartphone user downloads two apps…

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