As we grow increasingly closer to a mobile-first world, the number of businesses both large and small choosing to expand and augment their mobile presence has grown dramatically. This should come as no surprise. A growing number of studies are showing just how important it is to ensure that your mobile presence is up to snuff. For example, did you know that well over 50% of online shopping is now completed using a smartphone? In a world where online shopping is one of the most significant elements of the modern economy, business owners can no longer afford to cast aside mobile search engine optimization as a ‘luxury’ or ‘needless expense’. In fact, mobile search engine optimization could end up making the difference between success or failure for your business today!