Category: Mobile Marketing

Mobile marketing strategies and tips

If you are like many app owners and app marketers out there, the world of mobile marketing represents a vast frontier of seemingly endless possibility and – simultaneously – endless challenges. After all, it can be difficult to know where to begin when there’s a virtually endless slew of opportunities and tools at your disposal to promote your mobile app. To whom should you be communicating your app features, and how should you reach your users? These are questions that all mobile marketing companies should be asking. That being said,…

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The greatest hits of 2017 in mobile marketing

2017 was another strong year of growth for the affiliate business based on the feedback from publishers, advertisers and mobile affiliate networks. There is no doubt that the industry was tumultuous this year, with some networks riding the cash wave and taking a bold approach with their businesses. For publishers and media buyers (or ‘affiliates’), CPA programs offered the ability to generate significant revenue with the right traffic. This is why, most networks have made many changes and improvements, developing AI tech tools for monetizing traffic which kept them at…

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A look into the world of mobile marketing

The innovation and development of the mobile industry has had a huge impact affecting the way people live their daily lives and companies market their products. According to a survey conducted by Red Hat Mobile Marketing, companies have increased their investment in mobile app. This is a small niche in the marketing strategy that is adopted by mobile marketing companies. With the growing popularity of this industry, it’s important for brands to consider its potential and make an active effort to pursue its benefits.   What is mobile marketing? Mobile…

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