Category: Mobile App Store Optimization

An App Store Optimization checklist you can’t ignore

If you are an app owner, we don’t need to remind you how difficult it can be to make the transition from a great idea to an excellent product and, finally, outstanding sales. Now that the app stores for both Apple and Android-based phones have become a highly competitive, over-saturated marketplace, it takes more than just a quality product to stand out from the pack.

App Store Optimization techniques to increase the visibility of your app

5 million. That’s how many apps are currently available for download for just Google Play and Apple’s App Store combined. Users have more choices than ever and those figures are growing daily. Apple wasn’t kidding around when they came out with the famous tagline “There’s an app for that”. These days a user can just about search for any mobile app that they desire. For app owners, however, this veritable smorgasbord of apps poses a problem. The sheer number of mobile apps translates to a very, very crowded marketplace. The…

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