When it comes time to download or purchase a new app, most users are quick to point out that a well-written, insightful app review can dramatically influence their purchasing decision. In reality, this should come as no surprise. Given the over-saturation of the mobile app market today, consumers must have some form of credible ‘source’ which they can use to determine whether or not a particular mobile app suits their needs and interests. In many situations, a review can make the difference between a “yes” or “no” decision regarding whether or not an individual downloads or purchases the app. While it may seem somewhat preposterous to think that someone spending 20 or 30 seconds to write a review of your app could influence future sales, this is a critical reality that app marketers must come to terms with! Building a solid collection of glowing app reviews is in the best interests of app owners across a broad array of interests and niches.