If you are like many app owners out there, you probably have realized that conceiving, drafting and coding your app is actually the easiest part of getting your product to market. More than anything, a growing number of mobile app development companies and app owners are realizing that making an app is far easier than selling it. Why is this? The answer is simple. As the app market continues to expand at an exponential rate, an increasing number of app owners are vying for a relatively small consumer pool. Although the prowess of a mobile app may have ‘spoken for itself’ a few years ago, even the best products released into the market today require superhuman app promotion efforts in order to ensure that they aren’t lost amongst the dizzying array of competitor apps brought to fruition on a daily basis.