Category: Mobile App Analytics

Everything you need to know about mobile app analytics

In the world of mobile app marketing and sales, the most prized possession will always be consumer insight. Knowing how app users act and think when they first view your app on the marketplace through to their eventual purchase or download of your product can help app owners refine and tweak your pitch as often as you would like. Likewise, gaining more information regarding the way users engage with your mobile app can shed valuable insight on user experience and, consequently, the effectiveness or shortcomings of your UX design. With…

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Top 10 App Analytics companies

These days analytics are an important part of a website, but it should also be applied to mobile apps. Tracking the data generated by users inside an application is key to mobile app developers, app marketers and even app owners. Mobile app analytics can be divided into three major groups: marketing, in-app and app performance analytics. Despite the main objective of marketing is knowing how people reached the application, it’s also a way of increasing ROI and not losing any users.

Use mobile app analytics companies help to have a successful app

Mobile apps are cropping up by the dozen every minute. According to the stats, 1,000 new apps are submitted daily on the Apple Store, and Google Play Store has over 2.8 million apps. That means there is a deluge of mobile apps out there and the users are only going to remember the app that hits them hard. Standing out in this big crowd can be difficult. It means you need to systematically plan for your app to be amazing. And while a great concept for a mobile app may…

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