5 tips to increase your app installs

5 tips to increase your app installs

Did you know that there are well over five millions apps currently available on the Android and iOS app stores? This may seem like an astonishing number, but perhaps the even more surprising element is the fact that the overall number of app-related products is set to grow exponentially larger in the next few years. For app marketers around the world, the rapidly growing interest in mobile apps is both a blessing and a curse.

The surge in popularity all but guarantees that app marketers will continue to have a crowd ready to install their mobile apps upon release. However, this same surge has also dramatically expanded overall competition for consumer attention and revenue. For example, if consumers only have a limited amount of money to spend on app downloads, there are now more options than ever before. App owners must now concern themselves not only with setting benchmarks in terms of usability, performance and overall functionality, but also having that extra “wow” factor which ensures that they remain top of mind with all of their consumers.

With this in mind, we have created this guide in order to help app owners learn new strategies which they can use to boost the likelihood of app installs and the frequency of installs over time. Of course, hiring a mobile app installs company will also benefit the business of their app.


Customers need to be able to find your products on the app store, which is why it is so important to undertake a thorough app store optimization as soon as possible. Simply put, the process of app store optimization defines a series of steps which guarantee that your app shows up high in search engine rankings both within the app store itself and – at times – during external searches.

Ultimately, these tools are used to boost your overall organic search effectiveness, the word organic being used here to define a non-paid form of advertising. Through app store optimization, you will ensure that customers find your product quickly when they use popular search keywords.


When customers arrive at your app store page, they expect to be impressed. More often than not, app users undertake a split-second decision making process in which they determine whether or not they should invest time and money in your app.

In order to guarantee the most favorable outcomes possible at this stage, you should incorporate high-end video and photography into your app storefront which reflectives both the sophisticated user experience and user interface of your product. Images may be more beneficial to your app marketing and overall app installs frequency than any text slogans or advertising banners. In the world of app marketing, keep in mind that the bulk of users are researching your product on their phone. Studies have shown that imagery is a far more effective communicator on mobile devices than text-based content.


You can’t know if a process will work or not unless you actually deploy it in the real world. With this in mind, we strongly recommend the use of A/B testing during your app marketing deployment in order to best evaluate a variety of datasets that you deem relevant to downloads and installs.

Even though most app marketers are keen to achieve optimum download rates immediately without any lag time whatsoever, this simply isn’t possible without an efficient and accurate form of experimentation and testing. When you are ready to launch a new app install campaign, pair it with a similar tactic or previously used strategy in order to determine to what extent the new campaign exceeded or fell behind prior attempts. This ‘process of elimination’ will allow you to make an informed decision about your next campaign and eliminate any and all guesswork which could find its way into the process.


Your metric analysis tool should be an indispensable element of your daily dataset evaluation. Don’t ignore your app metric reports. If you disregard this information, you may end up making a tactical blunder related to your app marketing scheme which could have been easily resolved with even a small amount of research.

App metrics act as an ‘unveiling’ of valuable data that you simply cannot ignore. If you don’t have an app analytics tool already at your disposal, we strongly recommend the free suite of metric analysis tools provided by Google. Regardless of which app analytics tool you deploy, you should ensure that you not only understand how to properly embed any and all identifier tags, but also interpret the complex data you receive.


Although many things move at the speed of light with technology, some things definitely do not. App promotion and app marketing are part of them. Even if you don’t see significantly improved results immediately, this doesn’t mean to imply that you should give up. In fact, you should enter into any app marketing campaign prepared to devote a decent amount of time and energy as an upfront investment before any yield can be seen. All too often app marketers change their tactics when they sense a lag in momentum. In reality, their system has likely not had time to properly gain traction yet. Falling victim to this mentality may cost you an extensive amount of time and money over the long term.


As you can see, taking a positive step forward in the world of mobile app marketing and app installs doesn’t have to be difficult. We strongly encourage you to use the information you find in MobileFirms blog in order to tweak and refine your own app marketing tactics and enjoy a degree of visibility and public awareness that you have not been able to obtain previously. The future of apps is undeniably bright, and we hope you can benefit from this amazing level of global interest.

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