Month: February 2018

Mobile SEO

As we grow increasingly closer to a mobile-first world, the number of businesses both large and small choosing to expand and augment their mobile presence has grown dramatically. This should come as no surprise. A growing number of studies are showing just how important it is to ensure that your mobile presence is up to snuff. For example, did you know that well over 50% of online shopping is now completed using a smartphone? In a world where online shopping is one of the most significant elements of the modern…

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5 tips to increase your app installs

Did you know that there are well over five millions apps currently available on the Android and iOS app stores? This may seem like an astonishing number, but perhaps the even more surprising element is the fact that the overall number of app-related products is set to grow exponentially larger in the next few years. For app marketers around the world, the rapidly growing interest in mobile apps is both a blessing and a curse. The surge in popularity all but guarantees that app marketers will continue to have a…

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Top mobile app marketing companies interview: Appness

Jane Artemova is the VP Global Sales of Appness. The mobile app marketing company was founded in 2016 by Mikhail Prytkov (Chief Operating Officer) and Alex Ilinski (Chief Technical Officer). It is located in Nicosia, Cyprus. Jane Artemova is responsible for developing and implementing sales tactics driving the global strategy and direction for the crucial customer set. Jane evangelizes Facebook Advertising technologies and represents Appness at professional events around the world. Jane has over 5 years’ experience in the advertising industry. Before joining Appness, she worked at Datalead company, where…

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Top mobile app marketing companies interview: MobAir

Ross Bogdanov is the Head of Products of MobAir. The mobile app marketing company was founded in 2014 and is located in Berlin, Germany. The app marketing firm has more than 50 app marketers. Ross joined MobAir in 2015. Previously, he worked as an Affiliate Manager at ClickDealer, the global performance marketing agency. Ross was responsible for launching and management of multiple advertising campaigns, tracking the quality of traffic and overall performance. This experience gave him a solid understanding of how this app marketing ecosystem operates. Let’s see what Ross…

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Mobile marketing strategies and tips

If you are like many app owners and app marketers out there, the world of mobile marketing represents a vast frontier of seemingly endless possibility and – simultaneously – endless challenges. After all, it can be difficult to know where to begin when there’s a virtually endless slew of opportunities and tools at your disposal to promote your mobile app. To whom should you be communicating your app features, and how should you reach your users? These are questions that all mobile marketing companies should be asking. That being said,…

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