Month: January 2018

A guide to get more mobile app reviews

When it comes time to download or purchase a new app, most users are quick to point out that a well-written, insightful app review can dramatically influence their purchasing decision. In reality, this should come as no surprise. Given the over-saturation of the mobile app market today, consumers must have some form of credible ‘source’ which they can use to determine whether or not a particular mobile app suits their needs and interests. In many situations, a review can make the difference between a “yes” or “no” decision regarding whether…

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The greatest hits of 2017 in mobile marketing

2017 was another strong year of growth for the affiliate business based on the feedback from publishers, advertisers and mobile affiliate networks. There is no doubt that the industry was tumultuous this year, with some networks riding the cash wave and taking a bold approach with their businesses. For publishers and media buyers (or ‘affiliates’), CPA programs offered the ability to generate significant revenue with the right traffic. This is why, most networks have made many changes and improvements, developing AI tech tools for monetizing traffic which kept them at…

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Mobile User Acquisition strategies

So you have taken the time to develop an innovative, exciting smartphone app that you are convinced deserves a shot at glory. The debugging is complete, the app is ready for distribution and you’ve finally taken the time to step away from your computer and ask what is arguably the most important question which will determine the success or failure of your mobile app: “How do I get my app in front of consumers?”

5 things you need to understand about your app users

Humans can be a pretty tough bunch to understand – and yet that’s precisely what it takes to make a mobile app a success. Understanding your users and what they want is a critical step towards delivering an experience that they’ll want to return to again and again. In the absence of any mind-reading powers, however, the study of psychology can offer some insights into how we think and why we do certain things. For the mobile sphere, these kinds of insights are invaluable in optimizing your interactions and shaping…

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Mobile advertising strategies by mobile app marketing companies

Whether you’re an experienced app advertiser, a seasoned veteran of traditional advertising stratagems, or a newly minted mobile app marketing professional seeking to make your mark in this competitive industry, the chances are good that you are probably aware just how important mobile advertising is to your app’s overall success. Given the utter dominance of mobile browsing and the vast number of individuals who – when surveyed – list their mobile phone as their top choice to shop on, it should come as no surprise that mobile app marketing companies…

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The most popular app tracking tools

In the world of mobile app marketing, the term ‘analytics’ has become synonymous with efficient data tracking and calculated decision making. Simply put, mobile app analytics provide app owners with the ability to make informed decisions on their mobile marketing and product development by studying the specific behaviors and actions of individuals who visit their mobile app. Knowing where, when and why individuals decide to download and install an app can help app owners (even if they choose to delete it promptly thereafter), not only to refine their promotional strategies…

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