Month: December 2017

Top mobile ad networks platforms

If you have any experience in mobile app marketing, you’ve probably had your fair share of ups and downs. After all, in this highly competitive industry, many individuals and businesses invest significant sums of money in app marketing campaigns and strategies, only to find that their ROI has increased by marginal levels, if at all! Mobile ad networks are, of course, a must-have element of your app marketing strategy, but how can it be used more effectively at reduced cost to your app business? Mobile ad networks are popular tools…

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Tactics to succeed with your mobile app promotion

If you are like many app owners out there, you probably have realized that conceiving, drafting and coding your app is actually the easiest part of getting your product to market. More than anything, a growing number of mobile app development companies and app owners are realizing that making an app is far easier than selling it. Why is this? The answer is simple. As the app market continues to expand at an exponential rate, an increasing number of app owners are vying for a relatively small consumer pool. Although…

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How to create a killer media buying campaign in 4 simple steps

For those that aren’t initiated in the “art” of affiliate marketing, media buying might seem like something really complicated. But once you know how to do it you’ll be swimming in money. So, the BitterStrawberry team decided that app owners should know how media buying actually works and how you can do it, step by step, in order to get the revenue you want and need. If you look at the infographic below, you will understand how to create your campaigns without spending a whole lot of money or delving…

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Top mobile app marketing companies interview: Swrve

Tom Farrell is the VP Marketing of Swrve. The mobile app marketing company was founded in 2011 by Hugh Reynolds and Steve Collins. It is located in San Francisco, Dublin and London. The mobile app marketing company has 100 app marketers and IT professionals. Tom has worked in a variety of marketing roles over the years. Prior to joining Swrve, he spent 6 years with the brand marketing team in Paddy Power, then Europe’s largest online gaming company by market capitalization – where Tom was involved in the launch of…

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Top mobile app marketing companies interview: Molfar.io

Ivan Fortuna is the Founder and CBDO of Molfar.io. The mobile app marketing company was founded in 2016 by Max Kuznetsov, Sergey Pirogov and himself. It is located in Ukraine. The mobile app marketing company has 12 app marketers and IT professionals. Ivan has been searching for a right place for nearly 4 years. He didn’t feel good enough doing staff he didn’t believe in. For 3 years, he worked in Ruby Garage, InMotion Soft, 111 minutes and V-Get. Ivan was hoping to be targeted on providing value, even if…

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The best guide for a mobile app press release

If you have been looking for a new way to help your mobile app release gain traction prior to an upcoming launch, you may have just stumbled on a simple, easy-to-use tool that can dramatically improve your overall visibility and consumer attention from the get go. Press releases have long been considered a powerful tool for marketers, yet many app owners have foregone this time-tested methodology in favor of more contemporary, innovative promotional tools. However, the effectiveness of mobile app press releases has long been an undisputed factor of modern…

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