Month: September 2017

Mobile app monetization key factors

Now that the app marketplace has become a dominant force in the world of smartphones and consumer electronics at large, a growing number of business owners are seeking out creative methods for developing recurring income from their app projects that extend far beyond the initial purchase of the product itself. App monetization is fast becoming a ‘hot topic’ amongst app owners across a broad array of specializations and niches, due in large part to the immense potential this particular activity may hold when it comes to boosting business income and…

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Mobile app marketing: a brief guide to a powerful service

Many mobile app developers justly deserve a solid round of applause and congratulations following the completion of a new mobile app. That being said, transitioning from creating an app to actively selling an app is a process which takes an equivalent amount of hard work and dedication. Given the immense overcrowding of the app marketplace today, app developers and app owners can no longer rely on innovation and technological sophistication alone to ‘sell’ their product. A savvy marketing strategy has been the staple of many successful businesses for decades. Now,…

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Ways to benefit from the expertise of mobile advertising professionals

We all remember the array of funny, colorful commercials that interrupted TV time in the past, and even now to a lesser extent. That’s how companies spread the word, drawing our attention to their products with catchy tunes and plenty of pictures. Now, with the number of mobile users increasing, companies are rethinking their marketing strategy. A quick online search will reveal a wealth of statistics which point to the success of mobile advertising. But what is it? Simply, it’s a way of advertising through smartphones and other mobile devices…

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A look into the world of mobile marketing

The innovation and development of the mobile industry has had a huge impact affecting the way people live their daily lives and companies market their products. According to a survey conducted by Red Hat Mobile Marketing, companies have increased their investment in mobile app. This is a small niche in the marketing strategy that is adopted by mobile marketing companies. With the growing popularity of this industry, it’s important for brands to consider its potential and make an active effort to pursue its benefits.   What is mobile marketing? Mobile…

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