Month: August 2017

The best mobile SEO companies to walk you through your app marketing strategy

Over the years, reports have shown that the more searches are now coming from mobile phones compared to the desktop web pages. This means that mobile apps need to be revved up, now more than ever. Google announced previously that they will be introducing the ‘mobile-first indexing of the Web’ which means that Google will now be filing the mobile versions as well. This will determine the ranks of the sites considering, both, the desktop and mobile search results. This focuses on the fact that it is absolutely necessary to…

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Strategies to increase your mobile app installs

Mobile app install ads are used to drive these mobile app installs. These ads show in the most obvious ways such as while playing a game or using an app or in your social media newsfeed. These ads usually redirect you to the Play Store or App Store on your phones or other mobile devices. With the increasing number of mobile apps that are available or downloads, many app owners believe that mobile app installs are not important, however, smart marketers and app publisher recognize that these installs can be…

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Mobile marketing campaigns that will help your app

With the advances in technology in the recent years, the marketing industry has seen a huge revolution. While, about a couple of decades ago, radio and newspaper advertisements were the most common form a marketing campaign would take, today businesses focus a great deal on mobile marketing campaigns. One reason for this is that smartphones have become ubiquitous and an important part of our life, about 80% of the users engage with their mobile apps at least 15 times in a day. Before moving forward, we need to determine exactly…

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Get people to know your app with mobile app reviews

With new technological advancements taking place almost every day and accessibility to internet improving worldwide, the use of mobile applications has increased rapidly. As markets are becoming more competitive and consumer-centered these days, businesses and mobile app marketers all around the world are finding it necessary to learn more about their consumer preferences and how they change over time.   All this study helps mobile app marketers in determining which consumer product or service is preferred and what design and technical changes are required to increase sales. Similarly, mobile app…

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A strong mobile user acquisition base for your app

Every mobile app creator and owner aims to attract as many users for their mobile app as possible. But achieving that goal can be challenging. There are more than 1.5 million apps in the Google Play Store and the App Store. With so much competition on the app stores, it can be hard to get your app noticed by mobile users. To stand out, you need a solid marketing strategy to work with.   The ComScore Mobile App Report of 2016 states that the average smartphone user downloads two apps…

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