Month: June 2017

Mobile apps and press releases: us the information to gain visibility

Over the past few years, press releases have gained an immense amount of prominence as a way to effectively promote mobile apps. It is an official statement issued to media personnel in order to make them aware of an upcoming related event. This event could either be the launch of the app or an update regarding the status of the mobile app. Successfully securing media coverage is difficult due to the massive competition. Well written, properly formatted press releases are a way to ensure that the mobile app gets the…

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Use mobile app analytics companies help to have a successful app

Mobile apps are cropping up by the dozen every minute. According to the stats, 1,000 new apps are submitted daily on the Apple Store, and Google Play Store has over 2.8 million apps. That means there is a deluge of mobile apps out there and the users are only going to remember the app that hits them hard. Standing out in this big crowd can be difficult. It means you need to systematically plan for your app to be amazing. And while a great concept for a mobile app may…

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Test your app before it is published on the app stores

Open any app store these days and you will be met with a deluge of options. Google and Apple’s app stores alone houses approximately 5 million apps. This is a result of consumer’s voracious appetite for something new, something fun, something useful, something to distract or something to attract. The number of apps being downloaded by this generation of mobile users is staggering. The truth is that a lot of the time, the only thing holding back users from downloading all the mobile apps is the finite amount of storage…

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App Store Optimization techniques to increase the visibility of your app

5 million. That’s how many apps are currently available for download for just Google Play and Apple’s App Store combined. Users have more choices than ever and those figures are growing daily. Apple wasn’t kidding around when they came out with the famous tagline “There’s an app for that”. These days a user can just about search for any mobile app that they desire. For app owners, however, this veritable smorgasbord of apps poses a problem. The sheer number of mobile apps translates to a very, very crowded marketplace. The…

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