Mobile retargeting: what you need to know

Mobile retargeting: what you need to know

In today’s overly competitive online marketing arena, it pays huge dividends to find a means by which you can connect with potential customers in an affordable and efficient manner. Although a myriad of services and platforms exist today through which you can splash your ads across generic search engines and heavily trafficked websites, we guarantee that the money you invest in this process will be significantly more than the money that is returned to you by way of successful conversions.

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Mobile app monetization key factors

Mobile app monetization key factors

Now that the app marketplace has become a dominant force in the world of smartphones and consumer electronics at large, a growing number of business owners are seeking out creative methods for developing recurring income from their app projects that extend far beyond the initial purchase of the product itself. App monetization is fast becoming a ‘hot topic’ amongst app owners across a broad array of specializations and niches, due in large part to the immense potential this particular activity may hold when it comes to boosting business income and revenue.

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Mobile app marketing: a brief guide to a powerful service

Mobile app marketing: a brief guide to a powerful service

Many mobile app developers justly deserve a solid round of applause and congratulations following the completion of a new mobile app. That being said, transitioning from creating an app to actively selling an app is a process which takes an equivalent amount of hard work and dedication. Given the immense overcrowding of the app marketplace today, app developers and app owners can no longer rely on innovation and technological sophistication alone to ‘sell’ their product.

A savvy marketing strategy has been the staple of many successful businesses for decades. Now, more than ever before, app owners are being forced to confront the challenges of mobile marketing in order to ensure that their hard work reaps its benefits. Fortunately, there are a growing number of services springing into existence designed to help those whose talents may be more in tune with computer code than social media. The mobile app marketing industry has blossomed in conjunction with the ever growing popularity of smartphone technology and the burgeoning app marketplace. Simply put, these mobile app marketing companies help their clients develop app marketing strategies, which typically involve a variety of different advertising tactics, including mobile advertising, mobile ad networks, mobile affiliates, SEO, mobile DSP, mobile social advertising, mobile app monetization, ASO, app reviews, app installs, mobile app promotion, mobile retargeting, app discovery, app press releases, user acquisition, and app analytics like testing or tracking.

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Ways to benefit from the expertise of mobile advertising professionals

Ways to benefit from the expertise of mobile advertising professionals

We all remember the array of funny, colorful commercials that interrupted TV time in the past, and even now to a lesser extent. That’s how companies spread the word, drawing our attention to their products with catchy tunes and plenty of pictures. Now, with the number of mobile users increasing, companies are rethinking their marketing strategy.

A quick online search will reveal a wealth of statistics which point to the success of mobile advertising. But what is it? Simply, it’s a way of advertising through smartphones and other mobile devices that have a wireless internet connection. The channels for this niche of marketing include:

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A look into the world of mobile marketing

A look into the world of mobile marketing

The innovation and development of the mobile industry has had a huge impact affecting the way people live their daily lives and companies market their products. According to a survey conducted by Red Hat Mobile Marketing, companies have increased their investment in mobile app. This is a small niche in the marketing strategy that is adopted by mobile marketing companies. With the growing popularity of this industry, it’s important for brands to consider its potential and make an active effort to pursue its benefits.

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The best mobile SEO companies to walk you through your app marketing strategy

Mobile SEO

Over the years, reports have shown that the more searches are now coming from mobile phones compared to the desktop web pages. This means that mobile apps need to be revved up, now more than ever. Google announced previously that they will be introducing the ‘mobile-first indexing of the Web’ which means that Google will now be filing the mobile versions as well. This will determine the ranks of the sites considering, both, the desktop and mobile search results. This focuses on the fact that it is absolutely necessary to have a mobile version for your website.

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Strategies to increase your mobile app installs

Strategies to increase your mobile app installs

Mobile app developers and software houses making various types of mobile apps try to increase their application usage. The first step: initiating mobile app installs. This is considered to be one of the most commonly used industry metrics that app owners as well as advertisers or marketers use to measure the success of a mobile app. The basic idea of this measure is to count and track the installs for a particular mobile app, however to get an exact idea of what these numbers mean and how to analyze them, mobile app installs companies need to be reached.

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Mobile marketing campaigns that will help your app

Mobile marketing campaigns that will help your app

With the advances in technology in the recent years, the marketing industry has seen a huge revolution. While, about a couple of decades ago, radio and newspaper advertisements were the most common form a marketing campaign would take, today businesses focus a great deal on mobile marketing campaigns. One reason for this is that smartphones have become ubiquitous and an important part of our life, about 80% of the users engage with their mobile apps at least 15 times in a day.

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Get people to know your app with mobile app reviews

Mobile App Reviews

With new technological advancements taking place almost every day and accessibility to internet improving worldwide, the use of mobile applications has increased rapidly. As markets are becoming more competitive and consumer-centered these days, businesses and mobile app marketers all around the world are finding it necessary to learn more about their consumer preferences and how they change over time.

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A strong mobile user acquisition base for your app

A strong mobile user acquisition base for your app

Every mobile app creator and owner aims to attract as many users for their mobile app as possible. But achieving that goal can be challenging. There are more than 1.5 million apps in the Google Play Store and the App Store. With so much competition on the app stores, it can be hard to get your app noticed by mobile users. To stand out, you need a solid marketing strategy to work with.

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