Top mobile app marketing companies interview: Molfar.io

Top mobile app marketing companies interview: Molfar.io

Ivan Fortuna is the Founder and CBDO of Molfar.io. The mobile app marketing company was founded in 2016 by Max Kuznetsov, Sergey Pirogov and himself. It is located in Ukraine. The mobile app marketing company has 12 app marketers and IT professionals.

Ivan has been searching for a right place for nearly 4 years. He didn’t feel good enough doing staff he didn’t believe in. For 3 years, he worked in Ruby Garage, InMotion Soft, 111 minutes and V-Get. Ivan was hoping to be targeted on providing value, even if something is for free. But the companies he worked on were not after the same goal, and this is why he started Molfar.io.

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The best guide for a mobile app press release

The best guide for a mobile app press release

If you have been looking for a new way to help your mobile app release gain traction prior to an upcoming launch, you may have just stumbled on a simple, easy-to-use tool that can dramatically improve your overall visibility and consumer attention from the get go. Press releases have long been considered a powerful tool for marketers, yet many app owners have foregone this time-tested methodology in favor of more contemporary, innovative promotional tools. However, the effectiveness of mobile app press releases has long been an undisputed factor of modern app marketing, which is why app owners should definitely keep in mind this uniquely powerful tool!

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Everything you need to know about mobile app analytics

Everything you need to know about mobile app analytics

In the world of mobile app marketing and sales, the most prized possession will always be consumer insight. Knowing how app users act and think when they first view your app on the marketplace through to their eventual purchase or download of your product can help app owners refine and tweak your pitch as often as you would like. Likewise, gaining more information regarding the way users engage with your mobile app can shed valuable insight on user experience and, consequently, the effectiveness or shortcomings of your UX design. With these ideas in mind, it should come as no surprise that mobile app analytics are fast becoming one of the hottest topics in the world of app marketing. With a reliable app analytics program, app developers and app analytics companies alike can glean a variety of pertinent and relevant details which could make the difference between massive sales and a failed app launch.

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The best mobile app testing tips you never knew about

The best mobile app testing tips you never knew about

If you are a seasoned mobile app developer – or even if you’re just entering the profession – you’re probably aware of just how important and how time-intensive the process of app testing and debugging can be. In a day and age where a single faulty release can wreak havoc on an app developer’s reputation and revenue stream, it is absolutely imperative that all of the products you unleash on the marketplace be effective and error-free.

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An App Store Optimization checklist you can’t ignore

An App Store Optimization checklist you can’t ignore

If you are an app owner, we don’t need to remind you how difficult it can be to make the transition from a great idea to an excellent product and, finally, outstanding sales. Now that the app stores for both Apple and Android-based phones have become a highly competitive, over-saturated marketplace, it takes more than just a quality product to stand out from the pack.

As competition for consumer attention has heated up in recent years, an entirely new skillset has emerged amongst professional app marketers and app developers alike, that being so-called App Store Optimization. Much like website or search engine optimization, the process of App Store Optimization involves the creation of an app description page within the relevant marketplace which guarantees enhanced consumer engagement, greater conversions (downloads, purchases, etc.) and a more self-sustaining growth rate over time.

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Top 10 App Analytics companies

Top 10 App Analytics companies

These days analytics are an important part of a website, but it should also be applied to mobile apps. Tracking the data generated by users inside an application is key to mobile app developers, app marketers and even app owners.

Mobile app analytics can be divided into three major groups: marketing, in-app and app performance analytics. Despite the main objective of marketing is knowing how people reached the application, it’s also a way of increasing ROI and not losing any users.

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A guide of Mobile Affiliates networks

A guide of Mobile Affiliates networks

Mobile app owners and mobile app developers are seeking out new methods by which they can promote their apps to the largest audiences possible. Although more conventional platforms such as mobile retargeting, pay-per-download schemes and other promotional options have proven their worth repeatedly for a number of app companies around the world, it’s no secret that a ‘human touch’ can sometimes work miracles in ways that advertisements cannot.

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The best practices on App Discovery

The best practices on App Discovery

For many mobile app developers and app owners, the singular act of finishing development on a practice that may have consumed months or years of your life is a triumph indeed. A polished, well crafted app can invoke a sense of pride that will make those long nights and days of work seem definitely worth it. That being said, translating this hard work into a profit can be a bit more daunting, particularly if you don’t have a massive mobile app marketing budget behind you in order to successfully promote your product. With that in mind, perhaps the following question should be on the mind of every app owner who has just finished building the app of their dreams: how do I get my product in front of the right audience?

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Tips to find the right Mobile DSP company

Tips to find the right Mobile DSP company

In today’s deeply interconnected web of media buying, online advertising and digital marketing, it can be incredibly difficult for business and app owners to take the first step on the path towards expanding their visibility and footprint on the internet. After all, with a massive array of businesses competing for a limited number of highly visible platforms, it has become necessary not only to find a competitive price for such media placements, but also the right mobile app marketing company who can guarantee that your app ends up where it needs to be. Such demand has led to the creation of the SSP and DSP business entities.

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