Why SEO is the king of mobile marketing

More people access the internet with mobile devices than with computers. That fact alone alludes to the importance of mobile marketing. For this reason, SEO continues to play a prominent role in digital marketing. Below, you’ll find out exactly why SEO is the king of mobile marketing and how you can ensure that you optimize your pages for mobile SEO. Because Google says so As the world’s largest search engine, what Google says and does matters. Long ago, the company saw the trend toward mobile and started prioritizing search results…

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How Nutra will increase your affiliate marketing revenue in 2018

Nutra became lately one of the most profitable verticals in affiliate marketing and there is a good reason for that. The world population has become very aware of health and more and more interested in nutrition related products, so as long as you will promote health, beauty and wellness product, expect to see a huge increase in your ROI. Nutraceuticals have a great selling potential if you can master this vertical. Having so many customers looking for products that are related to this niche, you can increase your revenue significantly…

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Top mobile app marketing companies interview: GOWIDE

Dmitry Bogdanov is the General Manager at GOWIDE. GOWIDE is a mobile ad network that was founded back in 2013. The company is located in West Vancouver (Canada) and as of March 2018, it has 20 employees. Dmitry is enthusiastic about mobile advertising and performance marketing and feels like blockchain will be a game changer for the ad world in the nearest future. Here’s what Dmitry Bogdanox had to say about GOWIDE and the world of mobile advertising. What does your mobile app marketing company do? GOWIDE is an expert…

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Mobile SEO

As we grow increasingly closer to a mobile-first world, the number of businesses both large and small choosing to expand and augment their mobile presence has grown dramatically. This should come as no surprise. A growing number of studies are showing just how important it is to ensure that your mobile presence is up to snuff. For example, did you know that well over 50% of online shopping is now completed using a smartphone? In a world where online shopping is one of the most significant elements of the modern…

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5 tips to increase your app installs

Did you know that there are well over five millions apps currently available on the Android and iOS app stores? This may seem like an astonishing number, but perhaps the even more surprising element is the fact that the overall number of app-related products is set to grow exponentially larger in the next few years. For app marketers around the world, the rapidly growing interest in mobile apps is both a blessing and a curse. The surge in popularity all but guarantees that app marketers will continue to have a…

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Top mobile app marketing companies interview: Appness

Jane Artemova is the VP Global Sales of Appness. The mobile app marketing company was founded in 2016 by Mikhail Prytkov (Chief Operating Officer) and Alex Ilinski (Chief Technical Officer). It is located in Nicosia, Cyprus. Jane Artemova is responsible for developing and implementing sales tactics driving the global strategy and direction for the crucial customer set. Jane evangelizes Facebook Advertising technologies and represents Appness at professional events around the world. Jane has over 5 years’ experience in the advertising industry. Before joining Appness, she worked at Datalead company, where…

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Top mobile app marketing companies interview: MobAir

Ross Bogdanov is the Head of Products of MobAir. The mobile app marketing company was founded in 2014 and is located in Berlin, Germany. The app marketing firm has more than 50 app marketers. Ross joined MobAir in 2015. Previously, he worked as an Affiliate Manager at ClickDealer, the global performance marketing agency. Ross was responsible for launching and management of multiple advertising campaigns, tracking the quality of traffic and overall performance. This experience gave him a solid understanding of how this app marketing ecosystem operates. Let’s see what Ross…

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Mobile marketing strategies and tips

If you are like many app owners and app marketers out there, the world of mobile marketing represents a vast frontier of seemingly endless possibility and – simultaneously – endless challenges. After all, it can be difficult to know where to begin when there’s a virtually endless slew of opportunities and tools at your disposal to promote your mobile app. To whom should you be communicating your app features, and how should you reach your users? These are questions that all mobile marketing companies should be asking. That being said,…

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A guide to get more mobile app reviews

When it comes time to download or purchase a new app, most users are quick to point out that a well-written, insightful app review can dramatically influence their purchasing decision. In reality, this should come as no surprise. Given the over-saturation of the mobile app market today, consumers must have some form of credible ‘source’ which they can use to determine whether or not a particular mobile app suits their needs and interests. In many situations, a review can make the difference between a “yes” or “no” decision regarding whether…

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The greatest hits of 2017 in mobile marketing

2017 was another strong year of growth for the affiliate business based on the feedback from publishers, advertisers and mobile affiliate networks. There is no doubt that the industry was tumultuous this year, with some networks riding the cash wave and taking a bold approach with their businesses. For publishers and media buyers (or ‘affiliates’), CPA programs offered the ability to generate significant revenue with the right traffic. This is why, most networks have made many changes and improvements, developing AI tech tools for monetizing traffic which kept them at…

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